Location
This is a working space for ideas around experience‑led projects, place, storytelling and clarity, especially when things are still in process.
What I’m Noticing
I keep noticing that thoughtful, place‑based and experience‑driven projects rarely struggle with vision. What tends to be harder is communication – finding language that makes the work legible without flattening it, and structure that doesn’t strip away its energy. This is especially difficult when communicating in a non-native language, like English.
What You’ll Find Here
>>> Writing and reflections on place, story and experience‑led work
>>> Practical frameworks for shaping and communicating complex ideas in English
>>> Case studies and examples from projects in motion
>>> Ongoing experiments, notes and observations
My Position
I work across creative strategy, storytelling and structure, often alongside projects rooted in place, culture, nature and lived experience.
My role is usually to help bring clarity, without forcing things into boxes they don’t belong in.
Orientation
Nothing here is meant to be perfect. It’s meant to be honest, useful, and in motion.
You’re welcome to explore at your own pace. Take what’s useful. Leave the rest.